Case Study
April 22, 2025
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Sky News Arabia Relocated Entire Facility with No Disruption in Broadcast with Virtual Studio Production
Does your channel have a relocation or a disaster plan?
Sky News Arabia successfully moved its entire news operations to a brand new IMI building without a single on-air disruption, with the power of our virtual studio production.
Every traditional studio was 3D scanned and recreated for production using our future-proof solutions by their internal team. Transferring all their shows to virtual allowed SNA to relocate its entire operations and navigate its challenges while maintaining a flawless and undisrupted viewing experience for its audience.
Imagine next with Zero Density.
“Having Zero Density in our arsenal allowed us to tell stories we wouldn’t be able to tell otherwise. You can create 3D environments, you can create any 3D story.”
Varoujan Joulfayan, Director of Creative Services, IMI
“Using Reality was easy. And it’s really user-friendly. Great in production environment, especially in the news channel, when you need to create multiple sets and you need to load them, one after another one.”
Kamil Masood, Virtual Production Specialist, IMI
“Virtual production has streamlined our workflows, providing real-time tools that enhance coordination across our global team, it allows journalists, editors, and producers to visualize stories collaboratively, even under tight deadlines.”
George Eid, Head of News, Al Mashhad