Matchday Production and DMC Production Partners with Zero Density for State-of-the-Art Virtual Studio Solution

Amsterdam, THE NETHERLANDS – September 15, 2024 — Zero Density, a global leader in integrated virtual production and real-time motion graphics solutions, has announced a significant partnership with Matchday Production, a leading Danish sports production company and part of DMC Production group, to provide virtual production technology. This collaboration will deliver a comprehensive end-to-end solution for two white-label virtual studios in Copenhagen. The first users of the new studios will be Disney+, streaming the UEFA Europa League and UEFA Conference League, and ESPN Matchcenter, providing football updates.

The innovative setup includes Zero Density’s Reality5 virtual production platform, renowned for its superior virtual production capabilities. The delivery also features Traxis Camera Tracking, Traxis Talent Tracking, and the powerful EVO II render engines, ensuring unparalleled realism in every production.

“We are thrilled to collaborate with Zero Density to bring these state-of-the-art virtual studios to life,” said Paul Heitman Henriksen, Chairman of the Board at Matchday Production. “This partnership marks a significant step forward in our mission to have flexible studio setups that can cater to a large variety of clients’ audiences, and we are confident that these studios will set a new standard in virtual production.”

Commenting on the partnership, Ralf van Vegten, Chief Marketing Officer at Zero Density, said, “This agreement is a testament to the value that our integrated ecosystem brings. By combining our best-in-class products, we are able to craft virtual production solutions that exactly meet the client’s requirements and allow them to be flexible in their studio utilization while having the most realistic virtual studio graphics possible.”

Zero Density’s cutting-edge technology will enable Matchday Production to create immersive, high-quality content that enhances the viewing experience. The new studios are expected to be fully operational in time for the upcoming UEFA Europa League and UEFA Conference League seasons.

About Matchday Production
Matchday Production is a leading Danish production company specializing in remote sports production and content creation. With a commitment to innovation and quality, Matchday delivers world-class sports programming to audiences. The company’s expertise in live broadcasting, combined with its state-of-the-art production facilities, ensures that every project meets the highest standards of excellence. Matchday Production is a joint venture between DMC Production with a 51 % ownership share and the Danish football leagues commercial arm Superligaen A/S (49 %).

Zero Density develops virtual production and broadcast graphics solutions trusted by the world’s leading broadcasters — including ABC, CBS, Charter Communications, FOX, The Weather Channel and Univision. Its flagship platform, Reality 5, powers real-time virtual studios, augmented and extended reality productions, and on-air graphics. Complemented by the Traxis tracking platform and EVO engine hardware series, Zero Density’s end-to-end ecosystem gives production teams the tools to realize their most ambitious creative visions in real time, without compromise.