Al Mashhad Uses Virtual Production to Deliver Immersive Experiences to the Viewers

Al Mashhad, an independent news network, has been redefining what’s possible in broadcasting with a compact team and the power of Zero Density’s solutions. Blending classic TV with digital media, Al Mashhad crafts immersive stories tailored to its young audience. With Reality, our groundbreaking virtual production platform, they produce up to 30 shows each week.

Setting up a new concept takes just 3-4 days, allowing Al Mashhad to meet the fast-paced demands of regional news. By leveraging our intuitive workflows, they have fostered deeper engagement with their audience. The visual impact and efficiency gained from Reality’s integration capabilities enable them to optimize graphics and streamline control over workflows effortlessly.

Let’s hear what Nebras Hameed, Al Mashhad’s Head of Creative has to say!

Let’s take a closer look at some of Al Mashhad’s standout storytelling with Reality:

Al Mashhad took audiences to the heart of London and Paris during the recent elections. By utilizing dynamic Augmented Reality (AR) graphics and seamless set extensions, they created a captivating viewing experience that brought viewers closer to the action.

“Zero Density helped us a lot to increase our efficiency, and I would say the most important for us is reliability. The easy and smooth workflow helps us turn things around so quickly. It’s giving us the edge that we are looking for.”

Nebras Hameed, Head of Creative – Al Mashhad

During COP28, Al Mashhad harnessed the full potential of AR to bring the beauty of nature and flowing water to screens. Their data-driven graphics not only captivated the audience but also underscored the event’s critical messages, demonstrating the power of immersive storytelling in broadcasting.

Al Mashhad has broken the limitations of physical sets long ago. Ever since they took a step into the world of virtual production with us and Reality, there has been no limit on the creativity they offer to their viewers.

Contact us now to start your virtual production journey or to proceed with forward-thinking industry experts beside you!

Zero Density develops virtual production and broadcast graphics solutions trusted by the world’s leading broadcasters — including ABC, CBS, Charter Communications, FOX, The Weather Channel and Univision. Its flagship platform, Reality 5, powers real-time virtual studios, augmented and extended reality productions, and on-air graphics. Complemented by the Traxis tracking platform and EVO engine hardware series, Zero Density’s end-to-end ecosystem gives production teams the tools to realize their most ambitious creative visions in real time, without compromise.